Brand Identity Design for Proplate; the Smart Home Tech Company

Proplate is a technology-driven hardware firm that develops smart home products and solutions. Their goal is to introduce intelligent and user-friendly solutions to households, allowing individuals to establish tailored, streamlined, and interconnected living environments. Their flagship product, ProHome, seamlessly integrates with smart devices to provide users with an intuitive interface to manage their homes efficiently.

They were looking for a minimal, futuristic brand identity that represents the brand perfectly. As a symbol, the logo represents a combination of a house and an electricity (lightning) symbol. I tried to give that a letter P vibe, but maybe that's not perfectly visible so I stuck with the house and lightning icon concept (Is the letter P visible? Let me know in the comment section). That icon and clean, simple-looking typography and a black & white brand color palette made the brand identity look so much more professional, serious, minimal, and futuristic.

Looking for your feedback, guys! 🥰

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