The Gymly app is a mobile app that gyms can brand and offer to their members in order to help them keep up with their fitness routine, track their progress, stay motivated, and reach their goals.

* In this case study myGym is a fictional gym that uses the Gymly software and member app

Project Brief

Market Research

I researched some of the main competitors and prepared a competitive analysis to compare their main features.

Brief Analysis and Brainstorming

The User Persona, the Success Metrics and the Goals were provided. Based on the brief and my research I started analysing the data and writing down some ideas.

Features

I collected and categorised the most important features to help me start ideating a basic structure for the app.

The selected features address the main user needs.

Wireframes

Based on this I started developing some low fidelity wireframes.

The app

After some more exploration I designed the main screens in high fidelity and developed some of the main flows the user would need to perform specific tasks. I also built a prototype to show it in action.

You can view and test the prototype here.

Usability testing

I conducted a usability test with 2 participants via Zoom to evaluate if the app is intuitive and serves its purpose, if the users understand the main features and are able to complete specific tasks, and to collect useful feedback.

All the details of the usability testing, including the process, the tasks, the feedback and the possible improvements, are documented in this Notion file.

Success rate

During the test the participants were asked to complete 10 tasks and I documented their success rate.

Insights

Here are some insights based on the feedback I received:

• The users liked the concept of the app and found it serves it’s purpose, because it’s motivating (e.g. plan with friends), convenient (easily book + cancel) and easy to use

• Some improvements (layout, UI elements, microcopy) are necessary to add more clarity in specific tasks flows

• The goal setting and gamification features are not explored in depth and don’t grab the users’ attention in this version

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