Animated commercials for Codan Insurance

The Norwegian insurance company Codan Forsikring aims to establish itself as the go-to insurance company when individuals experience significant life changes and require adjustments to their insurance policies.

In 2018, Los & Co introduced the compelling communication concept, "Think of Codan as life changes," to emphasize the company's commitment to supporting customers during pivotal moments. Recognizing that life's circumstances can evolve rapidly, Codan Forsikring endeavors to be the trusted partner that individuals turn to when they need to adapt their insurance coverage to their changing needs.

Building upon this concept, the company embarked on a transformative journey in 2019 by developing an innovative and engaging profile-building animation universe. This captivating universe serves as a visual representation of Codan Forsikring's unique position in the market, effectively communicating its distinct value proposition to its target audience.

The commercials launched in December 2019 both at the cinema and on television and won a diploma for their animations at the Norwegian Design Award "Visuelt" in the following year.

Credits:

Animation and Illustration – Jonathan Averstedt and Vivian Ramfjord

Art Direction – Jan Cato Tangen, Jonathan Averstedt and Marius Halvorsen

Text and Voice – Carina Laurhammer

Sound Design – Sagveien Resort