Lensworks Eyeware Retail Chain — Logo & Business Card Design
I was hired to redesign the brand identity for a Delhi-based eyewear retail chain. The clients intended to transition to an e-commerce model and wanted their new name and branding to reflect that. The result was an eyewear motif in a vibrant gradient coupled with a one-of-a-kind font. The font Atkinson Hyperlegible, by the Braille Institute — an optimally legible for readers who are partially visually impaired — was used to reflect their field. In addition, the motif was given a vibrant orange gradient to invoke a feeling of excitement in visitors to the site, and, in turn, prompt a call to action.