Abound Health Branding

The selected concept for Abound Health's new brand in 2021! Abound Health is an organization that works to support individuals with intellectual or developmental disabilities through programs and services. For their rebrand, we wanted to properly convey how much this organization uplifts and provides a support system for the individuals they work with.

One of the statements that stood out the most in our discovery process was that their programs are often "fun chaos". We pitched showing the logo in a variety of fun colors and paired with a pattern of geometric shapes that help to convey that same feeling one would get attending one of their programs.