Little Wren Creative Logo

For this project, the client wanted a logo that captured her personality for a new marketing brand. Originally from the Carolinas, she's also an avid bird-watcher, and wanted to combine these two parts of her personality to create a new brand for her marketing services.

We started with a variety of different bird concepts, from vector to photo realistic wrens. She decided on a Carolina Wren to pay homage to her home state. Next, we determined a black and white concept versus full color. We opted for the Google font "Bitter", which pairs well with the Open Sans font on her personal site.