HOLT RENFREW - 3d Holiday Shopping Experience

I worked with the Array of Stars team to provide a 3d Holiday shopping experience for Holt Renfrew. My task was to implement a design that would provide a smooth transition between the 3d and shopping experiences.

Since the photography for this project was so elevated, the goal was to keep the emphasis on product photography, while keeping the visitors entertained and engaged. We implemented a simple, editorial-style layout, with easy scroll and shop options. I brought the two contrasting environments together with gradients and fading interactions.