Landing page redesign (Chimeable)
Project objectives:
Increase conversion rates
Increase user engagement
Enhance brand perception
Problems:
terminology mismatched users’ mental models
content was cluttered with irrelevant elements
and lacked clarity, leaving users unsure about its purpose
Solutions:
I focused on:
enhancing website terminology for better comprehension
increasing the visibility of actionable elements
communicating the brand's purpose to enhance user understanding
