Selecting pet insurance UI

As a part of the increasing conversion design task, I re-imagined the Insurance selection view.

Main problems that I was solving with the redesign:

• On mobile, two subscription types were out of the view. It was hard to compare all of the value propositions of each subscription type.

• Important items that were affecting the price were hidden out of the view and hard to relate to the subscription.

• Unclear what step I was at and how much is left after a bunch of questions in the application process.

• Customers didn't have enough information and value proposition.