Hermeus | Halcyon Visual Identity
Hermeus | Darkhorse Visual Identity
As part of a staged development roadmap, Hermeus will create three unique aircraft – each requiring a distinct yet complementary identity. The final of these three on their development roadmap is Halcyon, a passenger aircraft capable of traveling over 125 trans-oceanic routes at hypersonic speeds.
Cutting transit time from New York to Paris down to 90 minutes, 5 times faster than any commercial aircraft available today, Halcyon aims to tap a potential $4 trillion of additional global annual GDP growth unlocked by hypersonic travel and acceleration of commerce and cultural exchange.
Credits
Marty Berman | Hermeus CMO
Jeremy Nelson | Project CD & Designer
Links
Inspired by the golden age of the roaring 20's, Art Deco, Mid-century modernism, and rise of the commercial aviation industry, we took inspiration from historic aviation marks that could feel classic yet sophisticated.
"Halycon" a name with multiple meanings is defined as a period of time in the past that was idyllically happy and peaceful, in essence, a golden era. The term is also found in Katherine Lee Bates' original lyrics for "America the Beautiful" and happens to be the name of a species of Kingfisher bird, particularly fitting for an aircraft focused on trans-oceanic flights.
"Oh beautiful for halcyon skies,
For amber waves of grain,
For purple mountain majesties,
Above the enameled plain!"
Identity System + Application
