Rhodes Boutique Logo

Located in Charleston, South Carolina, Rhodes Boutique and their sister store, Rhodes Home & Gift, sell upscale clothing and home goods. Their previous visual identity didn’t connect to their target audience and wasn't reflective of the products they sell, while the web experience was driving traffic away. 

With a refreshed identity and a new Shopify website, online sales increased by 300% in the first week and 35% overall in the last 3 months.