Golden State Warriors
Billy at Delicious Design League started a fun sports-branding space called - Super Design Bowl. Myself along with David Jensen were invited to go head-to-head to reimagine the identity system for the Golden State Warriors.
I knew going into this that it was going to be a exercise that I would need to take a limited amount of time on. I wanted to spend most of my time diving in to the rich history of the organization and its past with the NBA. I wanted to develop a system that honors the current work the team is using, while also injecting more of the SF history into the marks.
Primary Global Identity with Partial and Secondary Marks.
Secondary Partial Icon
Secondary Mark
Tertiary - "The City" Heritage Mark
Identity Rationale
Custom Typography System & Numerals.