Elixir – Icon and Packaging Design

Elixir – Icon and Packaging Design

Elixir is a bright and bold brand of soda drinks. The initial concept outlined a unique soda brand targeted at teenagers and young adults inspired by similar drinks such as KA.  It includes a six core flavours: cherry, apple, mango, tropical, cream and cola. These flavours are branded along the same lines of the drink’s namesake that being “elixirs”. In a similar fashion to energy drink Monster, the idea was to add a fantastical element to the drink marketing it as “magical”.