Verizon's DBIR Report
A quick glance at Verizon’s annual Data Breach Investigation Report (DBIR), creative directed by yours truly. My primary goal for the team was to make this data-dense, 120-page report more digestible and accessible than ever before. So unlike other business and security reports, I avoided stock photography, iconography, or other filler visuals—instead letting the data be our visual hero.
The report was designed for print and web, with various supporting marketing and executive materials promoting the report. This Dribbble shot is featuring the printed report, but you can explore the full DBIR campaign here.
The campaign yielded a 34% increase in site visits, a 57% increase in leads generated, and a 98% increase in asset downloads. It also snagged a silver at the B2 Awards for Thought Leadership.