User Persona Study - Marathon Runner

After examining several user persona templates, I found that none of them quite suited my needs for this study. I opted to create my own design, drawing inspiration from other user personas and creating into something highly informative, yet digestible at a glance.

I wanted to inject a bit of humor into the deck here to increase the memorability of these insights. Each insight was drawn directly from my observations at the 45th annual Cowtown Marathon in Fort Worth, TX.

Further documentation on the study, detailing the points at which I was able to observe competitors. I made sure to observe both at the beginning and end of the race to witness the gamut of the experience. Competitor faces have been obscured to protect their privacy.

An artifact of my study, an empathy map to aid in synthesizing the insights and persona pages.