NFP organisation website - case study

The problem

Over the last year and half, the customer has repeatedly heard from their staff that their website does not meet the needs of their teams, or their clients.

The Solution

In late 2022, we began the process of recording and assessing how we could improve the website to better meet the needs of their target market.

Staff survey

Client survey

Takeaway

Most common answers included:

• More accessibility

• More inclusive for First Nations people, CaLD people, and LGBTQI+ people

• Simplify the navigation

• Make it easier for clients to contact programs

• More use of videos or interactive elements

• Better page layout

Analytics

We found that engagement times were really short, varying between 54 seconds and 1 minute, 12 seconds from month to month. For the homepage the engagement time was only 20 seconds.

We also found that most users (69%) would try to scroll through pages, in particular the homepage. The homepage has minimal information and isn't set up to scroll, so the way that users wanted to use the page didn't match how it had been set it up.

Personas

Swot analysis

Competitor analysis

We looked at the strengths and weaknesses of three competitor organisations' websites to see how ours could gain a competitive edge.

Information Architecture

Wireframes

Ui Design