Taiko – Logo Redesign

In early 2023 I had the pleasure of working together with Taiko, an Ethereum-based platform that leverages advanced technology to create a secure and efficient system for digital transactions with enhanced performance.

The assignment was to create a more polished and unique logo that would look great on merch and would me instantly recognisable on it's own.

During the sketching phase I created 90 different concepts, 10 of which I digitized. But none of them felt right to us. In at the end of our exploring phase we came back to something similar to the original, but better.

My job was done when we landed on the new symbol. The talented folk at Taiko have done a great job at further fleshing out the branding.

You can read more about it in this Twitter thread and if you want you can check out the full brand guide in Figma.