Base - Branding for the NFT marketplace
Branding as a point of differentiation
Base is an NFT marketplace with a bright light theme atypical for this area. This will help to distinguish the brand from competitors and also reflect the character of the brand - open, light, and positive.
Logo design
The idea of the logo is to combine abstract images of 2 sides of interaction - the author (seller) and the buyer, as well as the art itself.
Rounded corners and additional graphic elements complement the logo and convey a quiet, open atmosphere.
Color palette & font
The color palette features a range of bright hues for interface elements and softer shades for backgrounds. The colors have been carefully selected to ensure they complement each other seamlessly.
Mont is the main font that is used throughout the brand - logo, headings and body text. It's geometric and simple, with larger lowercase letters making it look friendly and open.
