Modicum Cafe

Brand Identity and UI Design for the Modicum cafe

Modicum is a small cafe-gastronomy. Simple menu is updated weekly. Dishes are prepared from fresh products, guided by the principles of healthy diet. The visual system is an expression of the modest concept of a cafe — a plate of healthy food. Sterile, almost laboratory aesthetics focuses on cooking conditions and conscious eating behavior. Vector semicircle is a plate-container with an abstract images of products.

Ivan Velichko — creative director and author of the wordmark, Alexander Koltsov — art director, Konstantin Frolov → lead designer and motion designer, Marina Gaiman — digital designer