Design the identity and brand strategy of an innovative solution

YouTechCare is a platform that connects MedTech professionals. The initiator of the project, Thomas Marchet, has spent more than 10 years in the largest ESNs, including 5 years dedicated to the specific environment of Healthcare.

The analysis of his market, as well as his business expertise, allowed him to highlight structural changes in this sector. The advent of telecommuting has profoundly redefined the rules of the game. Work-life balance is a new essential criterion for the new generations. Customer needs are reaffirmed, and the focus is now on domain specialization.

Services provided

• Naming

• Brand identity

• UI/UX design

• Design system

• Webdesign

• Brand book

More about the YouTechCare case

Check the link for the full case study and credits: 

→ https://palantis.fr/realisations/youtechcare/

About Palantis

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