Datagame - Rankifier
What is Rankifier?
Rankifier revolutionizes the way MaxDiff surveys are conducted in the market research and consumer insights industries. MaxDiff, also known as best-worst scaling, is a technique used to assess the relative value or utility of different items. However, traditional MaxDiff surveys suffer from high dropoff rates due to their repetitive nature.
With Rankifier, the process becomes seamless and engaging. It integrates the endless parade of MaxDiff choice screens into one fluid experience. By employing an adaptive "shuffling" algorithm, researchers no longer need to manually construct multiple screens or balance MaxDiff models. They simply input their attributes into the Rankifier configuration, publish the study, and reap the benefits of improved user satisfaction and higher response rates.
