Support a sports association in redesigning its visual identity

LTSM, which stands for Lawn Tennis de Saint-Mandé, is a tennis club in the Paris region. The club has been offering its members clay-court tennis lessons for over 100 years. Founded in 1907, the club launched its website in 1999. The site had not evolved since then. Palantis was approached as part of a total visual overhaul of LTSM, and a modernization of its digital tools. While retaining its historic emblems, the club's logo was designed on the basis of a coat of arms evoking the values it stands for. The main blue color, associated with the club's history, has been retained. An ochre color, reminiscent of clay, was introduced to create contrast with the various elements making up the brand platform.

Services provided

• Naming

• Brand identity

• UI/UX design

• Design system

• Webdesign

• Brand book

More about the LTSM case

Check the link for the full case study and credits: 

→ https://palantis.fr/realisations/lawn-tennis-saint-mande/

About Palantis

A small studio with a small team of passionate and experiment people. Creatives and strategists with experience in building brands. We are perfect for start-ups and new venture partners. Come say hi, we’d love to chat about how we can help.

LinkedIn / Instagram / Twitter / Behance / Palantis.fr