Spinster Sisters - Lip Balm 4-Pack Die Cut Box Design

This natural skincare brand repositioned itself to appear more premium and design-forward by incorporating large fields of black, set off by accents of bright color.

As the creative lead for the brand, I worked with our in-house designer Marshelle Coyle to create a Lip Balm 4-Pack that would fit the new brand system. Despite the limited real estate, we incorporated new icons for the bottom front of the pack to give it an apothecary feel. Alongside copywriter Kristen Williams, the product copy was re-crafted to embrace a spunkier, irreverent tone of voice.

Spinster Sisters logo and branding by Andy Cruz of ps:studios.