Limited Time Offer Page for Caitlin Bacher
DELIVERABLES:
Sales page built in Leadpages
PROCESS:
Built the page based on a template shared by a contact of the CEO
Rearranged elements of the template to create better flow and walk visitors through the page step by step
Created mockups for each digital course included in the bundle so visitors could visualize what they would receive
Built tablet and mobile versions of the page to optimize for each and keep the CTA above the fold
CHALLENGES:
The original version of the page was underperforming and few people were watching the video
SOLUTIONS:
Simplified area above the fold
Added a timer to the below the fold sections so that they appear only after four minutes - the length of the video