Three of Cups | Wine Label Design

Wine label design for the Etiqueta News Awards (2021)

Tres de Copas (Three of Cups) incorporates both the aesthetics of the Spanish cards and the tarot card meaning. This latter card symbolizes periods of good fortune, celebration, and encounters with family and friends. This young white wine seeks to embody these attributes and make them the brand’s philosophy.

Side note: the name creates a pun in Spanish. When we say that we go out for a drink, we use the idiom “Irse de copas”. So Three of Cups also represents three people going for a drink, hence the figures.

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