Off The Clock: ORCA's B Corp Event
Off The Clock is a new series of events brought to you by ORCA. The aim for the event was to create a place within our city where businesses and creatives alike could come to connect, learn and find inspiration. A key part of ORCA’s ongoing strategy is to host a series of events throughout the year on various important topics. As a result, we required a new event identity which could act as an important vehicle for marketing, communications and showcasing this event series to a wider audience.
It was important to create a visual identity which would create a buzz online and gain vital engagement on social media; to ensure we could secure prime speakers, sell tickets and raise money for good causes.
We wanted the series to be unlike anything else in the city. More fun, relaxed and informal than other talks and networking events, in a warm and social setting. We also wanted these events to be based around good food, good drinks, good music and good conversation. As a result, we decided to lead with a vintage, New York diner brand theme, inspired by your typical Italian/American brand aesthetic; bold and rounded serif typefaces, fun cartoon characters, a clean 4 tonne colour palette and simple overlaying badges and stickers to emphasise certain messaging. The result is a fun and relaxed brand identity which leans well into display graphic, merch and animation.
As with all ORCA communications and brand activity, we wanted there to be an underlying sustainably message, hence leading with more natural, earthy tones and environmental characters.
As part of the event, we crafted two specialty beers in collaboration with The Really Good Beer Society, to help raise some money for some vital causes close to our hearts. The first, a crisp, refreshing lager named ‘Feel Good’, in support of MAZI Project, a youth-led CIC empowering disadvantaged 16-25 year olds through food. And the second, a light, citrusy session IPA in support of Whale & Dolphin Conservation, the leading charity dedicated to the protection of whales and dolphins.
The full event roll out included illustration, animation, posters, presentation slides, signage, merch, digital marketing and advertising.
