Décontract' & Pop Bar Ensoleillé

In 2022, Palantis was approached by Sébastien Maloi to design the visual identity of his project: La Baignade. Event organizer, he wants to set up an ephemeral bar for the summer of 2022 in La Baule. The concept ? A resolutely pop, sparkling and relaxed bar, where music and cocktails mingle to the rhythm of carefully chosen playlists. Based on an in-house typography, La Baignade plays with a system design based on three graphic fundamentals: its thick, geometric typeface, reminiscent of vinyl record covers, its acid colors, making it possible to convey this summer period and the soft feeling it releases, finally, a series of posters imagined and designed in such a way as to combine music and cocktails.

At La Baignade, you will sip your cocktail on a "Jazz on the rock" melody, or a "sparkling Bepop" sound, on an "exhilarating Rap" or while enjoying a "Blues tonic" group!

Services provided

• Naming

• Brand identity

• Brand system

• Brand book

More about the LA BAIGNADE case

Check the link for the full case study and credits: 

→ https://palantis.fr/la-baignade/

About Palantis

A small studio with a small team of passionate and experiment people. Creatives and strategists with experience in building brands. We are perfect for start-ups and new venture partners. Come say hi, we’d love to chat about how we can help.

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