FRUTTA | Brand Identity
A colorful brand identity
Based in Rome and imagined by Luigi Otello, Frutta* is the first bar in Rome to offer cocktails, drinks and other meals made with fruit, grown directly on site. Luigi designed his project around a simple idea: bring the fruit directly to the consumer's plate, without any intermediary. In parallel with its idea and the implementation of it, the Studio | AB was asked to think about the visual identity of Frutta.Based on a round and thick typography, a range of graphic elements has been created. A straightforward and colorful visual typographic choice was retained. The result is a singular identity illustrating the concept of Frutta. Easily adaptable for future compositions, the branding has been designed to be as accessible and imaginative as possible, both on print and digital elements.
Services provided
Naming
Brand identity
Brand system
Brand book
More about the FRUTTA case
Check the link for the full case study and credits:
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