1stAveMachine

This award-winning video production company website required an increase in speed and reliability. They deliver high-end, award-winning video production for major brands and create content for media giants worldwide.

Our task was to bring forward a portfolio of featured videos across multiple devices with more speed and fluidity. We had to develop a quick and nimble solution that scaled with an evolving catalog of content.

We decided early on to use the powerful CMS and publishing features of Webflow. The “no-code” page editing and easy content upload made the new site a breeze to use and update for the client.

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Using a responsive CSS grid layout allowed us to keep the aspect ratio of the videos intact on every device size and provided an aesthetic that highlights the content. A key element 1stAveMachine enjoyed seeing.

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Adding some auto-play videos and sharing interactions enhanced the user experience. Finally, we arrived at a new modern site with faster load times than the client expected. We cleared the 70% goal by a mile and ended up closer to a 95% increase in page load speeds.