Paylink Fintech Website Brand Identity Design
About the Company
PayLink is a fintech company that aims to make it easier for people and businesses to connect and transact. It provides advanced payment solutions that allow individuals and businesses to securely, quickly, and conveniently send and receive payments.
About the logo
The logo mark consist of the letter “P” with the following infinity curve which shows that Paylink offers seamless flow of money across the platform. Also the gradient color represent that there is almost no barrier in terms of payment and money flow.
Challenges
One of the most difficult aspects of this branding project was incorporating the free flow and movement feeling into the logo mark. We tried a lot of different combinations for that. Finally, we were successful.
Solutions
To overcome the obstacles, we conducted research and meetings, as well as a lot of brainstorming and sketching. As a result, many ideas came to mind, and we were able to determine exactly what we and the client desired for the logo.
Paylink Fintech Website Brand Identity Design
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