1. The Challenge

"Furthering our shared vision to improve healthcare for "billions of people".

The original web app that was built by Medneon (goal to reduce cancer risk by using AI and human insights) was bought out by Invitae Genetics.

The look and feel didn't match the aesthetics or style guide of Invitae. I was on the team tasked to redesign the brand and part of the experience.

My Role

• Lead Product Designer

Who I worked with

• 2 Full-Stack Engineers

• 1 Data Scientist

• Product Manager

• Marketing Manager

• Head of Genetics

Research findings Breakdown

We also grouped the percentage research into 3 more sub-categories to help lead our next steps

Product Goals

1. Design Improvements Needed

• Clean up current UI/UX

• Remove Repetitive buttons

2. Rebrand the platform

• So the look and feel are cohesive and fit under Invitate's product umbrella

3. Features and Integrations

• Add in the missing integrations and highly requested features

Branding and Ideation

Above are a few concepts explored.. there were tons and tons of ideas and iterations

Final Logo & Mini Brand Guide

Mini Brand Guide

This was the mini brand guide that was put together the colors were chosen from the Invitae Health extended color palette

Mini Brand Guide

This was the mini brand guide that was put together the colors were chosen from the Invitae Health extended color palette

Final Logo

This was the final logo and name decided on. All the colors interconnecting represent all the areas of the tool intertwining and working together

Redesign (Before and After)

Below are a few key screens that were redesigned

Dashboard Screen

Predictive Risk Assessment

New Feature: Population Management Tool

The Population Management Tool was a new feature built where a Medical Director can find all the contacts in one place and how many patients are enrolled. The top view is the initial wireframe.

Prototype

Metrics and Outcome

Feedback

The redesign feedback from stakeholders was well received. The rebrand even caught the attention of the CEO and his excitement was passed down.

Also, a new hospital deal with 600+ locations signed on to use the tool which will bring in a large amount of revenue over the next few years and prevent cancer with the goal of saving thousands of lives with early detection.