New brand for "A la vuelta"

Intro

"A la vuelta" is about two brothers travelling around the world, leaving their country (Uruguay), family, friend, work mates, and specially, a life of stability that they don't want for themselves yet behind. On their blog, German and Nicolas Kronfeld publish their stories, post pictures, videos and much more!

Challenge

Some time ago they decided to make a brand for themselves called "A la vuelta" with the goal to promote their life experiences and put all visual content posted online in social networks together. In order to do that, we proposed carrying out an activity in which all their friends back home would be part of. By creating and sharing paintings of what "A la vuelta" 's logo and identity should be, their friends would now become part of the trip as well.

Credits

Friends: Daniel Szarf, Diego Dunajec, Addy Silberberg, Gabriel Grunberg, Ilan Alfassa, Matias Cederbaum, Diego Telias, Andres Londinsky.

Check out the full process
https://www.behance.net/gallery/28285755/Branding-A-la-vuelta