Strongbow Hard Cider Campaign

"I brainstormed on what “An Apple A Day” meant with Strongbow Hard Cider and wanted to create headline driven pieces. With the history of Strongbow, hand-rendered, typographic posters (a skill of Chad Palmer, the designer) felt vintage while fluid. To connect “An Apple A Day” to the headlines, I wrote lines utilizing doctor terminology versus headlines geared strictly towards the apple - and played with the relationship a customer has with the bartender, to that of a doctor visit." - Lisa Papada