Acura / Youtube Concept

This is a quick 2-day visual exploration of how Acura could partner with a platform like Youtube to create a more immersive video experience. The concept I put together included standard video content – broken out into chapters, extended product specs below the video module, 360º interactive vehicle pans with interactive hot spots, and choose your own adventure style POV footage – putting the viewer in the driver's seat to really experience each Acura vehicle.

The concept didn't move forward, but I was happy with all the thought and execution given only 2 days to turn it around.

View the larger comps attached for more detail.

Brad Burke
Founder & Director of Design at Idol
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