Honda - The finish line is never the end

Digitas approached Mainframe in July with a follow up to the Power of Dreams film made with them earlier in 2019. After the success of that film and the amazing popularity online, Honda and Digitas were keen to re-visit the world Mainframe created and take it to the next level. Digitas wrote an amazing script following the key Formula 1 moments in Honda’s history.

While the style was fairly well locked down from the last film there were some new challenges with the F1 cars needing to be highly accurate to their real life versions including logo placements. Mainframe also had to develop a much wider array of environments going through five different locations. Many of the shots required animating crowds for the ever enthusiastic Dutch fans!