Dapur Ibuku - Packaging Design for SME under Mitsubishi Chemical
As a leading chemical company in Indonesia, Mitsubishi Chemical Indonesia (MCCI) not only focuses on business but also actively contributes to society through its Corporate Social Responsibility (CSR) programs. One of their inspiring initiatives is the empowerment program for micro, small, and medium enterprises (UMKM) around the company's operational areas. MCCI recognizes the economic potential of the region, especially in processing bananas and moringa leaves. Through this CSR program, MCCI supports local UMKM to enhance their product quality, including by rebranding their packaging.
Why is Packaging Rebranding Important?
Product packaging is not just a container; it is also a representation of your brand. An attractive and functional package design can attract consumer attention and differentiate your product from competitors. Here are several reasons why packaging rebranding is crucial:
a. Enhancing Visual Appeal: Attractive packaging will make your product stand out on supermarket or store shelves. Eye-catching colors, shapes, and graphics can draw consumer attention and encourage them to take a closer look at your product.
b. Building Brand Identity: Packaging carries your brand's message. Through packaging design, you can convey your brand's values, personality, and product quality to consumers.
c. Increasing Perceived Value: Well-designed packaging can increase the perceived value of your product. Consumers are often willing to pay more for well-packaged products that appear premium.
d. Protecting the Product: Beyond aesthetics, packaging also serves to protect the product from damage during transportation and storage. Durable and long-lasting packaging will maintain your product's quality.
e. Ease of Use: Practical and user-friendly packaging provides a pleasant experience for consumers. For example, packaging that is easy to open, reseal, or carry will make consumers more comfortable.
Impact of Packaging Rebranding on SME
Through its CSR program, MCCI has helped local UMKM (SME, small medium enterprises) understand the importance of packaging in enhancing product competitiveness. With rebranded packaging, UMKM products not only look more appealing but also have a higher market value. This, in turn, can increase the income of UMKM and stimulate local economic growth.
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