Kinetic Windstream presented us an opportunity to revamp their online cart experience. The project involved conducting extensive research and user testing, resulting in the development of a comprehensive cart user experience for the final deliverable.

User Testing & Wireframes

We adopted a high-fidelity approach to the wireframes and also created prototypes, enabling us to conduct virtual user testing. We selected five participants according to the criteria established using Kinetic's customer demographics. As they navigated through the prototype, we closely observed and recorded their thoughts and feedback.

Cart Design

Upon concluding the user testing phase, we obtained valuable feedback that we incorporated into the designs to enhance the overall user experience. Additionally, we created prototypes for the entire cart checkout process, ensuring that all modals, hovers, and functionalities were accounted for. The project was a huge undertaking, but the newly implemented cart produced impressive results upon launch!