Adventure Conservation

Mission: Our mission was to create a variety of t-shirt designs that revolved around nature and wildlife conservation, appealing to different styles.

Purpose: The purpose of this project was to design t-shirts that showcased nature's beauty and promoted wildlife conservation, inspiring people to take action.

Target market and competitors: The target market included nature enthusiasts, environmental activists, and those passionate about wildlife conservation. Competitors were other brands in the eco-friendly and nature-inspired apparel space.

Style guide: The style guide focused on nature-themed graphics, using earthy and vibrant colours found in nature. Fonts were chosen for readability and artistic appeal.

Content: The t-shirt designs incorporated elements of nature and wildlife conservation, conveying powerful messages through visuals and text. They highlighted the importance of protecting as you travel, preserving ecosystems, and promoting sustainable practices.

Brand Identity: The brand identity centred around nature appreciation and wildlife conservation, promoting positive change. Wearing these t-shirts demonstrated support for nature and conservation efforts.