Omni Hilton Head

Merchandising brand assets created for Omni Hilton Head Oceanfront Resort — a beautiful low country property in Hilton Head, South Carolina.

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The logo series was designed to be used for merch that would entice guests to make purchases during their stay, remind them of good times had at the resort and encourage a return visit. The overall tone/brand personality conveys Southern charm with a modern spin — preppy, sophisticated, nautical, beach-y.

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See some of the unused concept explorations here

work created with Launch