Goods In General Store specialises in vintage, industrial and salvaged furniture, homeware and accessories. Based in Leeds, UK, they source authentic vintage goods with a unique history.

The brief for this project was to create a series of flyer designs for use across multiple sales channels - Etsy, Website Sales, and Fairs/Markets. The aim of the flyers was to raise awareness of the business and its wider product range, and thank customers for their purchase. With the business specialising in salvaged vintage goods and homewares, and giving long-forgotten treasures and ephemera a new lease of life, I looked to original print media and communication for inspiration.

For visitors to the market/fair stand, we wanted to design a flyer that wouldn’t just be chucked in a bag and forgotten about. We wanted to create a flyer that would be held onto, and easily-remembered. Before the time of email, WhatsApp and other forms on instant communication, one of the quickest ways to send a loved one or friend a message would be via telegram. We wanted to revive the joy of receiving a telegram, albeit for a fleeting moment, for those visiting the stall.

Using custom-illustrated inked stamp versions of the business logo and location, along with scanned tape and pressed typeface gave the telegram an authentic feel, especially with weathered and aged texture effects.