Blox Digital

When TownNews rebranded to Blox Digital, they reached out to me for some ideas. I didn't get much direction other than they wanted something that evoked the feeling of a modern, 'digital' company.

I understood that their digital content management platform - Blox CMS - was named for it's building block approach to content management, with content widgets being labeled as 'blocks' that could be plugged in where needed.

So I took that concept and ran with it for the new name. In retrospect, I'm pretty sure I leaned too hard into the 'lego' aspect, and they ultimately went in another direction.

Still pretty happy with this one.