Bubble Yum

Bubble Yum is a vibrant and playful vegan bubble gum brand that offers a variety of flavors without any artificial ingredients. The brand is all about having fun and enjoying life's sweet moments. The brand's primary colors are pink, green, yellow, and red, reflecting the brand's cheerful and lively personality.

Since Bubble Yum is a fun and playful brand that focuses on using vegan ingredients, I wanted to incorporate elements of playfulness into the design. I also researched other bubble gum brands and looked for inspiration on color schemes and typography. After finalizing the logo design, I created a color palette based on the selected colors for the brand. The colors reflected the brand's playful and fun values. For Bubble Yum, I choose pink, green, yellow, and red as the main colors.

After brainstorming, I came up with the concept of using a dripping style bubble font in the brand pattern. We experimented with different bubble layouts to create a visually interesting and balanced pattern. I also incorporated the brand's colors (pink, green, yellow, and red) into the pattern to ensure consistency across all branding materials. Once I settled on the bubble pattern, I created a repeatable pattern tile using Adobe Illustrator. I made sure the tile seamlessly repeated without any noticeable edges or lines, and tested it across various applications, including social media backgrounds, packaging, and print materials.

After brainstorming, I came up with the concept of using a dripping style bubble font in the brand pattern. We experimented with different bubble layouts to create a visually interesting and balanced pattern. I also incorporated the brand's colors (pink, green, yellow, and red) into the pattern to ensure consistency across all branding materials. Once I settled on the bubble pattern, I created a repeatable pattern tile using Adobe Illustrator. I made sure the tile seamlessly repeated without any noticeable edges or lines, and tested it across various applications, including social media backgrounds, packaging, and print materials.