Michelin Mothers Day Campaign

Campaign Brief

The objective of this campaign is to incentivize customers to choose Michelin tires by offering them exclusive gift cards for future purchases. By providing an attractive value proposition, the campaign aims to increase brand loyalty, drive tire sales, and strengthen Michelin's position in the market. The target audience for this campaign includes vehicle owners, both individual consumers and fleet managers, who are in need of new tires or are considering replacing their existing ones. The campaign will particularly focus on customers who prioritize quality, performance, and durability when it comes to their tire purchases.