Adidas app

During my time at Adidas, I held the role of a UX and UI designer, specializing in the core Adidas app. My primary focus was on enhancing the user experience of the EPLP (Enhanced Product Listing Page), PLP (Product Listing Page), and product cards. One of the main objectives was to improve interactions within the app, particularly implementing a swipe trigger feature for users to navigate through multiple items seamlessly.

Designing the swipe trigger interaction presented an exciting challenge. It required careful consideration and attention to detail to ensure that users fully understood the behavior of the interaction. By incorporating intuitive design elements and clear visual cues, I aimed to make the swipe action both effortless and informative for users.

Throughout my work, I prioritized maintaining brand consistency and aligning with Adidas' design guidelines. By closely analyzing user feedback and conducting usability tests, I continuously iterated on my designs to address any usability issues and optimize the overall app experience.

Overall, my role as a UX and UI designer at Adidas allowed me to contribute to the core app's evolution, with a particular focus on the EPLP, PLP, and product cards. By emphasizing seamless swipe interactions and intuitive design, I aimed to enhance the overall user experience and ensure that Adidas customers enjoy a seamless and enjoyable shopping journey.

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