LABEAN Coffee House - Logo Brand Identity Packaging Design

BRAND PROFILE

Hi Labeaners! We are a new coffee house that sells coffee powder and makes various kinds of coffee beverages and desserts. We produce our own coffee beans from our plantations. Our coffee beans treat in organic ways, high in antioxidants, vitamins, and minerals.  Only the coffee beans with high quality proceed. Coffee experts formulate all recipes with attention to the tastes of young people. You can purchase our products directly from our cafe or official website. We ship our coffee powder worldwide.

BRAND GOAL

There is a community that loves coffee with a healthy lifestyle. LABEAN wants to provide the community with the best quality and organic coffee beans so that they can taste any coffee dish with a healthier and tastier taste. The LABEAN team works closely with coffee experts to formulate all of their cafe menu recipes. They believe that a good dish will increase productivity throughout the day. LABEAN wants to create a brand identity that visualizes their goal and values. So, what the brand stands for, can be accepted by customers

COLOR PALETTES

The shades of green are inspired by nature in order to represent the organic product produced by LABEAN

The shades of brown are inspired by coffee bean color in order to represent the business type of LABEAN

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