Fatz Southern Kitchen

With 18 locations across Southern small towns, Fatz Southern Kitchen has been around since the 80s and it was beginning to feel that way. Looking to breathe excitement back into their restaurants for both their customers and their staff, Fatz came to MRC unsure what the future would look like. Following our discovery process, it became clear we needed to do a complete 180, making Fatz modern, bright, fresh and undeniably southern.

With a custom lettered wordmark, we leaned into feelings of familiar and familial, creating a brand that greets all walks of life with a fresh spin on Southern Hospitality. Modernizing traditional southern aesthetic, with patterns, graphics, fonts and colors, we created a foundation for endless fun to be had at Fatz.

Photography by Food Seen