Urn™ Visual Identity

Urn™ is a Web3 Marketplace. We were tasked with creating a timeless mark that represented the brand's essence. The Urn™ logo was thoughtfully designed, utilizing a clever representation of the brand's initials.

The logo features a stylized "U" and "N" that share the same symbol, flipped vertically, while the letter "R" is formed within the negative space between them.

This unique combination of letterforms in the Urn™ logo represents the brand's commitment to innovation and decentralization. The symmetrical design signifies balance and harmony within the Web3 ecosystem, where users have ownership and control over their digital assets.