Inspiring Sustainable Decisions with Purposeful Design

EcoTex is renowned as a leading supplier of sustainable textile fibers, predominantly utilized in the fashion industry, as well as various other sectors such as cosmetics and hygiene. To foster awareness about sustainability and to persuade both end consumers and processing industries about EcoTex's offerings, a new marketing strategy for various social media channels as well as the existing landing page was crafted.

Positioned right beneath the hero, EcoTex dedication to sustainability and leadership in the circular economy is exemplified. Ultimately, helping end users to actively participate, empowering them to make more sustainable choices alongside EcoTex.

The previous focus on the target audience is once again emphasized in the following section, exemplified through the grouping of product application areas and client stories. Sustainable decisions are no longer merely advocated by EcoTex, but are already being embraced through the broad range of products available and the people using them.

The certificates positioned below client stories, along with a transparent overview of production steps, not only enhance the campaign's credibility but also highlight its practical implementation in day-to-day fiber manufacturing.