I participated in a hiring process on Chili Piper and was challenged to re-design their landing page with a conversion optimization approach.

I focused on 3 main things:

1. Reducing the attention ratio by reducing noise and keeping high contrast on the CTAs.

2. Including a client testimonial in the hero section to increase social proof.

3. Displaying the product benefits to increase the value perception of the product.

A good design with a conversion rate optimization approach can make a difference in product perception and increase results.

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Instagram: @thejuanmac

Portfolio: juanmac.com

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