Logo experiments 2

Revisiting some of my logo redesign explorations from a few months ago. I agree with the feedback on my previous shot that the wordmark and ampersand work best separately, not together.

The brand has matured way beyond the original Iogo and it's time for a refresh. I want the new logo to match the modern, minimal, super clean aesthetic that Ugmonk embodies.

Feedback is welcome. Keep in mind that these are still just experiments :)